Creator Market Intelligence
Methodology
Every multiplier compares a video to its own channel's 90-day baseline at the same age — measured, not guessed.
Every multiplier on this site answers one question: how is this video doing compared to what this exact channel normally does at the same age? Not compared to the niche. Not raw view counts. A 40K-view day is routine for one channel and a career day for another — baselines are the only honest way to tell which is which.
For every channel we track, we sample view counts around the clock and compute the median views its videos reach at 24 hours, 48 hours, and 7 days, over a trailing 90-day window. Medians, not averages, so one past outlier can't inflate a channel's "normal". Shorts and long-form get separate baselines because they behave differently.
When a new video is published, we snapshot it at fixed ages (2h, 6h, 12h, 24h, 48h, 96h, 168h) and divide what we observe by the channel's median at the matching age. 12.4× means the video has 12.4 times the views this channel's median video had at the same point in its life.
An alert fires once per video when it crosses the niche threshold (typically 5×) with sanity floors so tiny channels and tiny numbers don't create noise. Channels new to tracking are scored against an estimated baseline (their mature median scaled by the niche's typical view curve) and alerts say so honestly until 5+ observed videos exist.
No engagement-rate guessing, no "virality scores", no AI vibes. Counting and division, sampled continuously. The value is in having stood watch: baselines can't be prompted into existence — they have to be measured over time.
Thousands of channels, watched around the clock. When a video runs 5–10× its own channel's normal, we catch it — while it's still climbing. One free weekly email with the topics you choose.
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